Besides Bercomex Retail, a recent independent research also shows the importance of good flower and plant presentation in the supermarket. Research done by a.o. the Flower Council of Holland stated that supermarket are too focust on their product and therefore miss out on yield.

The presentation however should appeal to customers emotions, according to the study. Bercomex Retail has been aware of that ever since our business start-up. In fact, all of our solutions are created from that idea. Take for instance the Florall-in which can create a unique instore flower experience when the POS-options are fully applied.

Visit hortinews.com for more information about the research.